Unlike other sales and marketing channels, web usually lacks the ability to capture feedbacks from customers. However, most of the organizations value comments and suggestions from the customers and spend a lot on marketing research. With the increased traffic on a website, organizations can use the site to capture comments from customers to improve their sites and products and/ or to aid their marketing activities.
Moving a one-step further, companies can create sites where they can collect and store information about their customers, under the customers consent of course, so that they can customize the site and the product offerings to suit the need of the customer. Furthermore, with permission, organizations can use the data collected to add to their marketing databases for future use.
Another additional feature would be web based marketing surveys, which you can use to capture insights from your customers. Web based questioners can be very effective when it comes to collecting and analyzing data. Furthermore, having a survey online will cost you only a fraction of the cost you spend on expensive marketing research. |